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Top Ten Books This Week - Feb 20 , 2018
Top fiction and non-fiction works of this week | By Yentha
On Feb 20, 2018

Non-Fiction
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1.Gary Vaynerchuk :Crushing IT :How Great Entrepreneurs Build their Business and Influence and How You Can, Too :Rs 399.00

In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier and not just financially than they ever imagined possible by following Crush It principles. The secret to their success and Gary’s has everything to do with their understanding of the social media platforms and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It teaches readers to do.In this lively, practical and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like twitter, facebook, youtube, instagram, pinterest and snapchat, podcast platforms like spotify, sound cloud, iHeartRadio and iTunes and other emerging platforms such as musically for those with more experience, Crushing It illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.

2.Adrian Newey :How to Build A Car :Rs 999.00

Adrian has a unique gift for understanding drivers and racing cars. He is ultra competitive but never forgets to have fun. An immensely likeable man. ' Damon Hill.The world’s foremost designer in Formula One, Adrian Newey OBE is arguably one of Britain’s greatest engineers and this is his fascinating, powerful memoir.How to Build a Car explores the story of Adrian’s unrivalled 35-year career in Formula One through the prism of the cars he has designed, the drivers he has worked alongside and the races in which he’s been involved.A true engineering genius, even in adolescence Adrian’s thoughts naturally emerged in shape and form – he began sketching his own car designs at the age of 12 and took a welding course in his school summer holidays. From his early career in Indy Car racing and on to his unparalleled success in Formula One, we learn in comprehensive, engaging and highly entertaining detail how a car actually works. Adrian has designed for the likes of Mario Andretti, Nigel Mansell, Alain Prost, Damon Hill, David Coulthard, Mika Hakkinen, Mark Webber and Sebastian Vettel, always with a shark-like purity of purpose: to make the car go faster. And while his career has been marked by unbelievable triumphs, there have also been deep tragedies; most notably Ayrton Senna’s death during his time at Williams in 1994.Beautifully illustrated with never-before-seen drawings, How to Build a Car encapsulates, through Adrian’s remarkable life story, precisely what makes Formula One so thrilling – its potential for the total synchronicity of man and machine, the perfect combination of style, efficiency and speed.

3.Saurabh Mukherjea :Coffee Can Investing: The Low Risk Road to Stupendous Wealth:Rs 499.00

Most people invest in the usual assets: real estate, gold, mutual funds, fixed deposits and stock markets. It's always the same four or five instruments. All they end up making is a measly 8 to 12 per cent per annum. Those who are exceptionally unfortunate get stuck in the middle of a crash and end up losing a lot of money.What if there was another way? What if you could make not 10 not 15 but 20 per cent compound annual growth rate CAGR on your investments? What if there was a way to grow your money four to five times whilst taking half the risk compared to the overall market?Bestselling author of Gurus of Chaos and The Unusual Billionaires, Saurabh Mukherjea puts his money where his mouth is. Saurabh follows the Coffee Can approach to high-quality, low-risk investing. His firm, Ambit Capital, is one the largest wealth managers in India which invests with this approach and delivers stupendous returns. In Coffee Can Investing, Saurabh will show you how to go about low-risk investments that generate great returns.

4.Billy Gallagher:How to Turn Down a Billion Dollars:The Snapchat Story:Rs 699.00

Would you turn down three billion dollars from Mark Zuckerberg?
When he was just twenty-three years old, Evan Spiegel, the brash CEO of the social network Snapchat, stunned the world when he and his co-founders walked away from a three-billion-dollar offer from Facebook: How could an app teenagers use to text dirty photos dream of a higher valuation? Was this hubris or genius?
In How to turn down a billion dollars, Billy Gallagher takes us inside the rise of one of Silicon Valley’s hottest start-ups. Snapchat began as a late-night dorm room revelation before Spiegel went on to make a name for himself as a visionary CEO worth billions, linked to celebrities like Taylor Swift and his fiancée, Miranda Kerr.A fellow Stanford undergrad and fraternity brother of the company’s founding trio, Billy Gallagher has covered Snapchat from the start. His inside account offers an entertaining trip through the excess and drama of the hazy early days with a professional insight into the challenges Snapchat faces as it transitions from a playful app to one of the tech industry’s preeminent public companies. In the tradition of great business narratives, How to Turn Down a Billion Dollars offers the definitive account of a company whose goal is no less than to remake the future of entertainment.

5.Donald Miller:Building a Story Brand: Clarify Your Message So Customers Will Listen:Rs 499.00

New York times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.Donald Miller's story brand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas or services. Building a story brand does this by teaching readers the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it and how to create the most effective messaging for websites, brochures and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office or the lead singer of a rock band, building a story brand will forever transform the way you talk about who you are, what you do and the unique value you bring to your customers.

Fiction
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1.Ravinder Singh :Will you Still Love Me ? :Rs 199.00

There is more to love than just loving . . It is also a promise.Lavanya Gogoi is from the scenic hills of Shillong while Rajveer Saini belongs to the shahi city of Patiala. Worlds apart from one another, the two land up next to each other on a flight from Mumbai to Chandigarh. It's love at first flight, at least for one of them. For the other . . . well, it's going to take more than a plane ride! And when love does finally happen, there are more obstacles to overcome. Rajveer has to stand up against his own if he and Lavanya are to be together.However, life has other plans. Things go horribly wrong and Rajveer now has to fight a different battle-one in which he is the devil as well as the deliverer. His love for Lavanya will be put to the ultimate test. And there are no guarantees.Will You Still Love Me? is deeply moving, disturbingly close to reality, and love at its worst and its best.

2.Perumal Murgan :Ponnachi or the Story of a Black Goat :Rs 499.00

Through a seeming act of providence, an old couple receives a day-old female goat kid as a gift from the cosmos. Thus begins the story of Poonachi, the little orphan goat.As you follow her story from forest to habitation, independence to motherhood, you recognise in its significant moments the depth and magnitude of your own fears and longings, fuelled by the instinct for survival that animates all life. Masterly and nuanced, Perumal Murugan’s tale forces us reflect on our own responses to hierarchy and ownership, selflessness and appetite, love and desire, living and dying. Poonachi is the story of a goat who carries the burden of being different all her life, of a she-goat who survives against the odds. It is equally an expression of solidarity with the animal world and the female condition. The tale is also a commentary on our times, on the choices we make as a society and a nation, and the increasing vulnerability of individuals, particularly writers and artists, who resist when they are pressed to submit.

3.Ashwin Sanghi :Keepers of the Kalachakra:Rs 399.00

A seemingly random selection of heads of state are struck down like flies by unnamed killers who work with the clinical efficiency of butchers. Except that they leave no trace of their methods. Welcome back to the shadowy and addictive world of Ashwin Sanghi. After The Rozabal Line, Chanakya’s Chant, The Krishna Key and The Sialkot Saga, Ashwin Sanghi returns at last with another quietly fearsome tale—this time of men who guard the ‘Kalachakra’ or The Wheel of Time.Sanghi describes a world of people at war with one another—a boomeranging conflict of faiths that results in acts of such slow and planned human cruelty that they defy human imagination. Caught in the midst of this madness is Vijay Sundaram, a geek scientist who is only dimly aware that the wider sky outside his laboratory is stretched taut and close to being torn apart by forces that he wants simply to have nothing to do with.But events conspire to propel Vijay into the labyrinth of Milesian Labs, a centre of research deep in the forested hills of Uttarakhand. What he stumbles upon is a primordial clue to a galactic secret that could accelerate the downward spiral of humankind. Trapped and wholly unaware of his actual foe, Vijay races against time to save humanity—and himself.Zigzagging from Rama’s crossing to Lanka to the birth of Buddhism; from the origin of Wahhabism to the Einsteinian gravitational wave-detectors of LIGO; from the charnel-grounds of naked tantric practitioners to the bespoke suits of the Oval Office; and from the rites of Minerva, shrouded in frankincense, to the smoke-darkened ruins of Nalanda, Keepers of the Kalachakra is a journey that will have you gasping for breath—but one that you cannot abandon till all the pieces of the jigsaw come together.Till you come up gobsmack against an end that you simply did not see coming.

4.Giovanna Fletcher :Some Kind of wonderful :Rs 599.00

When the love of your life says you're not The One, who are you? Lizzy and Ian have been a couple since the first week of university. Now, after celebrating a decade together, everyone thinks they're about to get engaged. Instead, a romantic escape to Dubai leaves Lizzy with no ring, no fiancé and no future. Lizzy is heartbroken - but through the tears, she sees an opportunity. This is her moment to discover what she's been missing while playing Ian's ideal 'better half'. But how much has Ian changed her, and who should she be without him? Determined to discover who she is at heart, Lizzy sets out to rediscover the girl she was before - and, in the meantime, have a little fun

5.Pajtim Statovci :My Cat Yugoslavia :Rs 1199.00

In 1980s Yugoslavia, a young Muslim girl is married off to a man she hardly knows, and what was meant to be a happy match quickly goes wrong. Shortly thereafter, the country is torn apart by war and she and her family flee to Finland, where her son Bekim grows up to become a social outcast—not just an immigrant in a country suspicious of foreigners but also a gay man in an unaccepting society. Aside from casual hookups, his only companion is a boa constrictor that, improbably he is terrified of snakes, he lets roam around his apartment.
Then one night, at a gay bar, Bekim meets a talking cat, who also moves in with him. It is this witty, charming, manipulative creature who starts Bekim on a journey back to Kosovo to confront his demons and make sense of the magical, cruel, incredible history of his family. And this, in turn, enables Bekim finally to open himself to true love—which he will find in the most unexpected place.

 
 
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