Top Ten Books This Week -March 27, 2017
On Mar 27, 2017
1.Derek Thompson :Hit Makers :How Things Become Popular :Rs 799.00
With incisive analysis and captivating storytelling, Atlantic Senior Editor Derek Thompson puts culture in the spotlight and asks why certain products and ideas achieve extraordinary popularity.Drawing on ancient history and modern headlines - from vampire lore and Brahms's Wiegenlied to Instagram and Fifty Shades of Grey - Thompson explores the psychology of hits and reveals how we can all become more intelligent consumers of culture. Though dozens of blockbuster films, Internet memes and number-one songs seem to have come out of nowhere, hits have a story and operate by certain rules. People gravitate towards familiar surprises: products that are bold, yet instantly comprehensible. Now, film, music and media companies can use new tools to learn what makes their consumers tick. Hit Makers pulls back the curtain on this new world to reveal what people want and how things catch fire.From the dawn of Impressionist art to the future of Snapchat, from small-scale Etsy entrepreneurs to the origin of Star Wars, Derek Thompson tells the fascinating story of how culture happens - and where genius lives.
2.Sheelah Kolhatkar :Black Edge :Inside Information ,Dirty Money and the Quest to Bring Down the Most Wanted Man on Wall Street :Rs 799.00
Steven A. Cohen is a Wall Street legend. Born into a middle class family in an affluent Long Island town, he longed from an early age to be a star on Wall Street. He went to Wharton and in 1992 launched the hedge fund SAC Capital, which he built into a $15 billion empire, almost entirely on the basis of his wizard-like stock trading. He cultivated an air of mystery, reclusiveness and extreme excess, building a 35,000 square foot house in Greenwich, flying to work by helicopter and amassing one of the largest private art collections in the world. On Wall Street, he was revered as a genius: one of the greatest traders who ever lived. That public image was shattered when SAC Capital became the target of a sprawling, seven-year criminal and SEC investigation, the largest in history, led by an under-recognized but determined group of FBI agents, prosecutors and SEC investigators. Labeled by prosecutors as a "magnet for market cheaters" whose culture encouraged relentless pursuit of an information "edge"--and even "black edge" (inside information)--SAC Capital was ultimately indicted and pled guilty to charges of securities and wire fraud in connection with a large-scale insider trading scheme. Cohen's company paid record criminal and civil fines of nearly $2 billion and Cohen was forced to stop managing other people's money. But as Kolhatkar shows, even as the company bearing his initials plead guilty, Cohen was never actually put out of business. He was allowed to keep trading his own $10 billion fortune (in 2014, he made over $2 billion in profit) and can start a new hedge fund in only a few years. Though his company and several of his employees were convicted or plead guilty to insider trading, Cohen himself walked away a free man. This is a riveting, true-life thriller that raises an urgent and troubling question: Are Wall Street titans like Cohen above the law?
3.Tony Robbins :Unshakeable :Your Guide to Financial Freedom :Creating Peace of Mind In a world of Volatility :Rs 599.00
After interviewing fifty of the world’s greatest financial minds and penning the #1 New York Times bestseller Money: Master the Game, Tony Robbins returns with a step-by-step playbook, taking you on a journey to transform your financial life and accelerate your path to financial freedom. No matter your salary, your stage of life, or when you started, this book will provide the tools to help you achieve your financial goals more rapidly than you ever thought possible. Robbins, who has coached more than fifty million people from 100 countries, is the world’s #1 life and business strategist. In this book, he teams up with Peter Mallouk, the only man in history to be ranked the #1 financial advisor in the US for three consecutive years by Barron’s. Together they reveal how to become unshakeable—someone who can not only maintain true peace of mind in a world of immense uncertainty, economic volatility and unprecedented change, but who can profit from the fear that immobilizes so many. In these pages, through plain English and inspiring stories, you’ll discover… -How to put together a simple, actionable plan that will deliver true financial freedom. -Strategies from the world’s top investors on how to protect yourself and your family and maximize profit from the inevitable crashes and corrections to come. -How a few simple steps can add a decade or more of additional retirement income by discovering what your 401(k) provider doesn’t want you to know. -The core four principles that most of the world’s greatest financial minds utilize so that you can maximize upside and minimize downside. -The fastest way to put money back in your pocket: uncover the hidden fees and half truths of Wall Street—how the biggest firms keep you overpaying for underperformance. -Master the mindset of true wealth and experience the fulfillment you deserve today.
4.T C A Srinivasa Raghavan :Dialogue of the Deaf :The Government and the RBI :Rs 599.00
Central Banks are much like what Voltaire once said about god — if he did not exist, it would have been necessary to invent him. When the times are good, they are taken for granted; when things go wrong, they are prayed to. Like god, central banks also move in mysterious ways: it is hard to tell how much of what they do has economic substance and how much is purely political.Dialogue of the Deaf is the history of the politics of monetary policy in India. The workings of the Reserve Bank of India and its strange relationship with the government forms the core of the book. It is forever walking the tightrope, torn between the law that governs it and the politics of the governments that control it. Or, as was famously said by the Governor of the Bank of England when it was being set up, it has to play the role of a ‘Hindoo wife’ who offers advice but never asserts herself. In this easy-to-grasp book, T. C. A. Srinivasa Raghavan has described some of the main elements of this complex relationship with facts, anecdotes and analysis stretching back to nearly 180 years in a manner easily accessible to the lay reader who wants to get a sense of the workings of money, monetary policy and the men who control it in India.
5.Tim Wu :The Attention Merchants :From the Daily Newspaper to Social Media ,how our time and attention is harvested and sold :Rs 799.00
From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. Feeling attention challenged? Even assaulted? American business depends on it. In nearly every moment of our waking lives, we face a barrage of messaging, advertising enticements, branding, sponsored social media, and other efforts to harvest our attention. Few moments or spaces of our day remain uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to the explosion of the mobile web; from AOL and the invention of email to the attention monopolies of Google and Facebook; from Ed Sullivan to celebrity power brands like Oprah Winfrey, Kim Kardashian and Donald Trump, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your consideration, sold in turn to the highest-bidding advertiser. Wu describes the revolts that have risen against the relentless siege of our awareness, from the remote control to the creation of public broadcasting to Apple's ad-blocking OS. But he makes clear that attention merchants are always growing new heads, even as their means of getting inside our heads are changing our very nature--cognitive, social, political and otherwise--in ways unimaginable even a generation ago.
1.Claire North :The Sudden Appearance of Hope :499.00
My name is Hope Arden. I am the girl the world forgets.It started when I was sixteen years old.A father forgetting to drive me to school. A mother setting the table for three, not four. A friend who looks at me and sees a stranger.No matter what I do, the words I say, the crimes I commit - you will never remember who I am.That makes my life tricky. It also makes me dangerous . . .The Sudden Appearance of Hope is the tale of a girl no one remembers, yet her story will stay with you for ever.
2.Mark Felton :Castle of the Eagles :Rs 799.00
High in the Tuscan hills above Florence, an elaborate medieval castle, converted to a POW camp on Mussolini's personal orders, holds one of the most illustrious groups of prisoners in the history of warfare. The dozen or so British and Commonwealth senior officers includes three knights of the realm and two VCs. The youngest of them is 48, the oldest 63. One is missing a hand and an eye. Another suffers with a gammy hip. Against insuperable odds, these extraordinary middle-aged POWs plan a series of daring escape attempts, culminating in a complex tunnel deep beneath the castle. One rainswept night in March 1943, six men will burst from the earth beyond the castle's curtain wall and slip away. By assorted means, the three Brits, two New Zealanders and a half-Belgian aristocrat will attempt to make it to neutral Switzerland, over 200 miles away.
3.Joseph Knox :Sirens :Rs 599.00
It starts with the girl. How it ends is up to DC Aidan Waits. Isabelle Rossiter has run away again.When Aidan Waits, a troubled junior detective, is summoned to her father’s penthouse home – he finds a manipulative man, with powerful friends.
But retracing Isabelle’s steps through a dark, nocturnal world, Waits finds something else. An intelligent seventeen-year-old girl who’s scared to death of something. As he investigates her story and the unsolved disappearance of a young woman just like her, he realizesIsabelle was right to run away.
Soon Waits is cut loose by his superiors, stalked by an unseen killer and dangerously attracted to the wrong woman. He’s out of his depth and out of time.How can he save the girl, when he can't even save himself?
4.Peter Swanson :Her Every Fear :Rs 650.00
Following a brutal attack by her ex-boyfriend, Kate Priddy makes an uncharacteristically bold decision after her cousin, Corbin Dell, suggests a temporary apartment swap - and she moves from London to Boston. But soon after her arrival Kate makes a shocking discovery: Corbin's next-door neighbour, a young woman named Audrey Marshall, has been murdered. When the police begin asking questions about Corbin's relationship with Audrey, and his neighbours come forward with their own suspicions, a shaken Kate has few answers, and many questions of her own. Jetlagged and emotionally unstable, her imagination playing out her every fear, Kate can barely trust herself. so how can she trust any of the strangers she's just met? In the tradition of such greats as Gillian Flynn and Harlan Coben, Patricia Highsmith and James M. Cain, Her Every Fear is a scintillating novel, rich with the chilling insight and virtuoso skill for plotting that has propelled Peter Swanson to the highest ranks of thriller writing.
5.Anand Neelakantan :The Rise of Sivagami Book 1 of Baahubali :Rs 299.00
Blessed by the sacred Gauriparvat, Mahishmathi is an empire of abundance. The powerful kingdom is flourishing under its king, who enjoys the support and loyalty of his subjects, down to his lowly slaves. But is everything really as it appears, or is the empire hiding its own dirty secret? Orphaned at a young age and wrenched away from her foster family, Sivagami is waiting for the day she can avenge the death of her beloved father, cruelly branded a traitor. Her enemy? None other than the king of Mahishmathi. With unflinching belief in her father’s innocence, the fiery young orphan is driven to clear his name and destroy the empire of Mahishmathi against all odds. How far can she go in her audacious journey?From the pen of masterful storyteller and bestselling author Anand Neelakantan, comes The Rise of Sivagami, the first book in the series Baahubali: Before the Beginning. A tale of intrigue and power, revenge and betrayal, the revelations in The Rise of Sivagami will grip the reader and not let go.