DTPC Rolls Out Biennale Deluxe
New tourism initiative rolls out customised trips to Biennale; Trivandrum DTPC takes the lead | By Yentha
On Feb 20, 2017

Trivandrum: In keeping with the state’s new ‘Land of Biennale’ branding, the District Tourism Promotion Council (DTPC) has launched the ‘Biennale Deluxe’ initiative, which will provide free, customised tours of the ongoing third edition of the Kochi-Muziris Biennale.

The first of a number of such buses planned over the Biennale’s run pulled into Kochi from Trivandrum, taking 17 visitors for a weekend trip to India’s only Biennale. The group took in a tour of primary venue Aspinwall House and other sites.

“The Biennale has become a major USP to promote Kerala and this prompted us to roll this out. The Biennale Deluxe has been conceptualised and executed by the DTPC,” said K Suresh Kumar, assistant manager, DTPC - Thiruvanthapuram. The initiative is supported by a leading radio channel and tour operator.

“The DTPC organises customised tours from the state capital to various tourist destinations in the state. We already have a well chalked-out itinerary, which engages the guests with both the host city and the Biennale. The one-day trip to the KMB is totally free of cost,” he said.

Kumar also added that the Council is planning to associate with other tourism stakeholders across the state to bring in more people to the Biennale, especially from southern Kerala, and organise similar trips in the coming week.

The initiative is the latest in a series of promotional efforts by state tourism bodies. Kerala Tourism is helping spread the Biennale’s message with its ‘Live Inspired’ campaign. Apart from the quality of art on display or its drawing power, the story of the Biennale is also about the connections and sense of shared ownership it has managed to develop between individuals, communities, groups and institutions over its three editions.

It is this spirit of stakeholdership that makes the ‘people’s Biennale’ such a popular draw, said Bose Krishnamachari, KMB co-founder, who noted that it was great to find tourism organisations coming in to facilitate wider participation in and engagement with Biennale.

“It is heartening to see that these organisations are networking and coming up with new campaigns to allow more and more people to experience the Biennale. Besides being a promotional vehicle for the Biennale, this initiative will help strengthen cultural and artistic appreciation in Kerala in the long run,” Krishnamachari said.

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