Sami Direct Expands Kerala Presence
Launches in Thiruvalla to gain a firmer foothold in the region | By Yentha
On Apr 09, 2018

Trivandrum/Kottayam: Sami Direct, a leading direct selling company in the nutraceutical industry is set to launch in Thiruvalla, Kerala. With this the subsidiary of the health science company, Sami Labs Ltd., Sami Direct is set to gain a firmer foothold in Southern India with this new development. The new centre will provide better access to distributors and customers and aims to increase the associate base and sales volumes in Kerala.

Noorin Shereef, winner of Miss Kerala Fitness & Fashion Contest, 2017 inaugurated the new centre along with Sami-Sabinsa Founder Dr. Muhammed Majeed.

Speaking at the launch Dr. Majeed said, “Having experienced a steady growth in the other parts of the country, we recently began to see a steep rise in demand in the southern part, and Kerala in particular. This new launch here will act as a nerve center for the region, providing support for spreading the company’s motive of bridging wellness with science and technology and for its consumers to have a direct connection with the brand.”

Sami Direct’s systematic expansion strategy will include establishing a direct presence in select markets. The Indian nutraceuticals industry  is estimated to grow at 20% to US$ 6.1 billion by 2019-20.  However the Indian nutraceutical market is at a nascent stage and accounts for around 2% of the global market.

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