Visit Kerala Extended By A Year
On Jan 06, 2016
|Trivandrum: Kerala Tourism’s Visit Kerala initiative to promote the state will be extended by a year from April 2016.
This decision was taken at a meeting convened by Minister for Tourism Anil Kumar with industry stakeholders to discuss steps to overcome the crisis in
view of the drop in tourist arrivals to the State from Europe. Kerala Tourism targeted over 1.37 crore tourist arrivals in 2015. In 2014, foreign tourist arrivals were 9,23,366, 7.6 per cent higher than 2013.
After a see-saw of positions traded by the Tourism department and the media, the former has acknowledged a dip in toursit arrivals, especially from Europe.
|The decision also comes from the poor response to the marketing drive
and criticism from stakeholders. It was decided that meetings would be
held with the stakeholders on the first Wednesday of every month.
It is expected to explore newer markets like explore China and the United States. Roadshows will be held in these countries in the coming months.